DIBD offers companies assistance in all phases of the development and implementation of BOP strategies. Our approach to BOP strategy recognizes the need for an innovative approach to market analysis and business development.  To grasp the true market potential in poor communities, it is necessary to use untraditional means to develop a deep understanding of local needs and behaviour. Further, it requires substantial innovation in both product and business model to be able to address these needs with affordable products.

The most successful BOP strategies have often been developed in close cooperation with the poor communities themselves, involving the BOP not only as customers but also as producers, distributors and business partners.

Our services are always designed to meet your company’s specific needs. Below you can find examples of services we offer in different phases of a BOP-project. Please contact us for further information or special requests.

• Provide feedback and inspiration on business potential
• Identify options for financing including Danida’s BOP-facility and international financial instruments. 
• Help draft project proposals and budgets.
• Provide advice on best practice and typical pitfalls when developing BOP-projects.      

• Market selection - comparative studies of select countries and/or regions.
• Segmentation of BOP customers including spending patterns, needs and aspirations
• Opportunity costs for products + development impact (positive and negative)
• Competitor analysis + price point analysis
• Map cultural, political and legal challenges

• Effective distribution models
• Market penetration or market creation strategies
• Low-cost production facilities (if relevant) 
• Develop partnerships

• Identify partners for testing
• Provide input on testing models

• Assist companies adapt concept to other locations
• Help companies bring down costs and ensure profitability

Danish companies can apply for grants under the Danida Business Patnerships (DBP) programme. DBP supports BOP-projects and is financed by the Danish Development Agency DANIDA. DIBD can help you: 

• Assess whether projects are suitable for the DBP-programme
• Draft project proposals, arrange study trips and identify relevant partners
• Help conduct a feasibility study and execute the project (project management, training activities etc.)