What is the base of the pyramid?
The Base of the Pyramid (BOP) constitutes the markets at the base of the global economic pyramid in primarily Africa, Asia and Latin America. What consumers in these markets lack in individual purchasing power, they make up in sheer volume. For Danish companies, these markets represents a significant potential for growth in an environment with no or only very limited competition.
BOP Services
Are you interested in exploring how your company can meet the needs of millions of low-income consumers? DIBD can help you assess the market opportunity and develop an efficient business model. Below you can find examples of services we offer in different phases of a BOP-project. Please contact us for further information or special requests.
BOP Learning Lab
DIBD hosts the Danish BOP Learning Lab. The Learning Lab is part of a global network where companies and other stakeholders working in BOP-markets can exchange ideas and experiences with each other. The Learning Lab organizes workshops, projects, study trips and other activities open for all companies with an interest in BOP-markets.